The Ara dress is back! Now with a new print.

The Ara dress is back! Now with a new print.

Who doesn't love an open back? When we first designed the Ara dress, it felt like a bold and risky move. As entrepreneurs, we constantly face doubts and uncertainties. Questions about whether people will like it or if it will resonate with our audience often haunt us. You can find a thousand reasons why people might not appreciate your design, and these pre-judgments never help. However, the thrill of creating something unique and beautiful always outweighs the fear of failure.
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The Ara dress holds a special place in our hearts because it was born from the very first print created at Kaus Studio. This print originated from one of the first flowers painted by Ana, one of our co-founders, with the help of a YouTube tutorial. Ana recalls, “I just liked the magnolia flowers and wanted to paint it. Then, I decided to take a course to learn how to make prints, and we used that flower as an example. For me, it was a simple test.” The outcome was so stunning that we decided to turn it into a dress, and thus, the Ara dress was born.

The Ara dress features puffed sleeves, an open back neckline, a lace-up that ties at the waist, and lots of flounce. It was a design we fell in love with instantly, yet we harbored doubts about its commercial success. Despite its beauty, we feared it might be too unconventional. The dress was made in linen, a fabric not typically associated with formal occasions like weddings in Spain. Ana remarked, “In Spain, nobody wears linen dresses to a wedding” (Ironically, she later wore it to a wedding in Malaga). A friend of Ceren, our other co-founder, advised us, “You have to sell the dress as a good idea to wear linen to a wedding. Turn what you think is a disadvantage into an advantage.”

And that's exactly what we did. We started promoting the Ara dress as a perfect linen wedding dress. To our delight, more and more girls began wearing the Ara dress to weddings. Seeing our creation being embraced by so many was incredibly exciting. The breakthrough moment came when Ale Segura wore the dress during her trip to Argentina. The dress quickly sold out, and we were overwhelmed with joy. People began flooding our Instagram with messages, asking if we would restock the dress because so many girls wanted it.

We contemplated making a pre-order and producing the fabric again. However, we decided to breathe new life into the design by using the same pattern but with a new print. The new print features a beautiful blue background adorned with yellow Aleli flowers. This fresh iteration of the dress is named Aleli, created with the intention of giving all the girls who missed out on the original Ara a chance to own a similar dress but with a vibrant new look.

As with all our collections, we only produce a small quantity of fabric, ensuring that our pieces remain exclusive and limited edition. We believe in creating unique, high-quality garments that our customers can cherish. The Aleli dress is no exception. If you have been longing to have an Ara dress in your wardrobe, this is your golden opportunity! We are confident that you will love it just as much as we do.

The journey of the Ara dress is a testament to our belief in our designs and the trust our customers place in us. Each piece we create carries a story, a piece of our journey, and a promise of quality and uniqueness. The feedback and support from our customers have been invaluable, and they continually inspire us to push the boundaries of sustainable fashion.

ALELÍ DRESS

ALELÍ DRESS

Sale

ALELÍ DRESS

€110,00 EUR
€285,00 EUR €110,00 EUR
Sale

As a sustainable fashion brand, we take pride in our commitment to ethical practices and high-quality craftsmanship. Each dress is meticulously crafted, from the initial sketch to the final stitch. We source the finest natural fabrics and ensure that our production processes are environmentally friendly. The Ara and Aleli dresses are crafted from linen, a sustainable fabric known for its durability and comfort. Linen is biodegradable and requires fewer resources to produce compared to other fabrics, making it an eco-friendly choice for our designs.

We believe that fashion should be timeless, not just in terms of style but also in quality. Our limited edition pieces are designed to be cherished for years, not just seasons. The Aleli dress, with its beautiful new print, is a perfect example of our dedication to creating timeless fashion that makes a statement.

In conclusion, the Ara dress, with its open back and puffed sleeves, was a bold step for us. It represented our willingness to take risks and our belief in our creative vision. The overwhelming response to the dress has been heartwarming, and we are thrilled to bring it back with a fresh twist. The Aleli dress, with its new print, is now available for all the fashion-forward women who appreciate unique, sustainable, and beautifully crafted garments. Thank you for being part of our journey and for supporting sustainable fashion.

So, if you've been dreaming of owning an Ara dress, don't miss this chance. The Aleli dress is here, ready to be part of your wardrobe and your story. We can't wait to see how you'll style it and make it your own. Here's to more beautiful, sustainable fashion and to the exciting journey ahead!